How to Start Building Your E-Mail List

Whether your business is ran primarily online through e-commerce, traditional brick & mortar locations, or a combination of both, a strong list of e-mail subscribers is paramount to a successful digital marketing strategy. A well-built list has the potential to move subscribers down your funnel by transforming e-mail opens & click-throughs into purchases & return customers – but how do we get there?

In this blog post you’ll learn 3 easy & effective building blocks recommended for sustainable & dependable audience growth.

1. Create a Branded Pop-Up/Sign-Up Form

Pop-up forms are simple & effective boxes which appear on your website to give visitors an opportunity to sign up to your e-mail list. They are so effective that Mailchimp claims users have seen their list growth rate increase by an average of over 50% after adding a pop-up form. With only a short window of time to grab your visitors attention, your pop-up form needs to be succinct in order to avoid being closed right after appearing.  Follow these tips to make sure your pop-up is as effective as possible:

·      Use a quick & catchy headline that grabs the viewers attention.

·      Write a brief description of the benefits your new potential subscriber will receive as a result of signing up to your list. For example, offering new subscribers a discount for signing up is a great way increase the effectiveness of your form.

·      Avoid requiring visitors to fill out their home address or phone number. Stick to the bare essentials of e-mail address & first name.

·      Include a button that invites your users to subscribe after filling out the form. 

Thankfully, these tips are not limited to online forms. Businesses may also utilize a more traditional approach by providing customers a form at physical locations in order to capture new e-mails.

2. Leverage Social Media

Once your pop-up form is designed & tested, you may use it in conjunction with a landing page to be shared across your brands social media profiles. Doing so provides followers an opportunity to make sure they don’t miss out on your next valuable news item or promotion. Additionally, you can choose to create ads for as little as $5 to further broaden the reach of your sign-up form to a tailor-made, targeted audience that would find the content valuable.

3. Provide Value

Although providing valuable content may seem like a no-brainer, you want to assure your messaging isn’t interpreted as spam by your e-mail audience – after-all, nobody appreciates clutter added to their inbox. Consider providing informative & relatable content that your subscribers wouldn’t be able to find elsewhere such as:

·      Newsletters

·      Exclusive Offers

·      E-Books

·      Guides

·      Employee Spotlights

Following these simple steps in conjunction with a well-planned digital campaign is an excellent way to continue growing your e-mail audience while providing value to customers.

Interested in building out your e-mail subscriber list? Schedule a free consultation with Telescope Digital to find out how we can help your business exceed goals.