Reimagining the Customer Experience with WhatsApp
Written by Quinn Hunter
Social media has become one of the most convenient ways to reach friends and family. Not only that, but many social media applications have also made it easy for businesses and entrepreneurs to reach their clients. WhatsApp is no exception, with its designers incorporating many new tools and features used to assist with advertising, communication, and conversions.
In this blog post you’ll learn 5 reasons why WhatsApp is the perfect tool for any business owner looking to reinvigorate their customer’s experience with their online business.
1. Marketing Tools
Although it may seem that WhatsApp is simply another tool for messaging, it has implemented many tools for businesses to help them further the awareness of their brand. This includes profiles similar to that of Facebook’s, which allows users to post links to their website, the ability to display a catalog, the ability to follow a business, and quick replies enabling them to conduct efficient business.
2. Current Success
According to Statista, over 65 million Americans accessed WhatsApp in 2019 alone. Additionally, WhatsApp has received record success in continents like Europe and Asia. According to Telemessage, 84% of UK citizens currently use WhatsApp, along with 81% in Italy, 73% in Spain, and 65% in Germany.
3. E-Commerce
Communication with others across any distance is easier and more efficient than ever. With that in mind, it makes sense to meet potential customers where they already are, on platforms hundreds of millions of people use, and who live in a multitude of locations. According to CBRE, by 2022, total retail sales in the US done through e-commerce will rise to around 15%. For reference, in 2017, that number was around 8.9%. The future of e-commerce is bright, and it only makes sense to enable potential customers access to the products and services of your business on the device they use on a daily basis.
4. Facebook
Facebook purchased WhatsApp in February of 2014, and has taken no time off in making it better for business owners to utilize by adding many tools that are convenient, efficient, and helpful to any ambitious entrepreneur. One of which being WhatsApp Business, which allows entrepreneurs to make reaching customers cost-effective and convenient with additions like automated messages and business profiles which allow for quick and easy access to one’s website or catalog. Another feature is quick replies, which allow for automatic conversations with potential customers, improving their browsing experience.
5. Insights
Oftentimes, those who utilize the audience insights available to them can better understand their demographic. WhatsApp allows for making adjustments to allow customers easy access to any business through features like QR codes, pop-up catalogs, and customer-business messaging, all can allow a customer a more convenient way to browse and purchase products or services. Ads manager, which can be used with WhatsApp, also provides insights into which products are in high-demand and get the most attention in the catalog. If used correctly, business owners can shape their business to cater to their own demographic, which makes the experience that much more enjoyable to the customer.
Click the link down bellow to schedule a call with one of our experts if you’re interested in incorporating WhatsApp into your business!